Today we chose the cover for the Spring 2010 issue of The Flow. Choosing the cover can sometimes be a daunting task. This issue we had four distinctively different yet beautiful choices and it was really a tough decision. The process runs like this sometimes.
Our graphic designer, Mark Waterbury, gives us several choices based on communciation from our editor, Jennifer Menzies. These are then worked up and printed and we get the reactions and suggestions from our staff. With those improvements in mind, we'll output some other choices and come up with our best cover.
Next, we send it off to Texas to get Wil and Jennifer's reaction and see if they want to make any changes. Sometimes they like what they see, sometimes they have their own ideas of what they'd like to see. Sometimes, but not often, we start over or rearrange something here, shift something there. After several conferences back and forth, a final cover is selected. Then comes the tweaking and sometimes this might involve a few more outputs to get it just right.
Next, it goes to our copy editor, Darlene Welch to check everyone's name for accuracy. Every editor is responsible for the cover and we all have to sign off on it. That is how important it is. It's nice to be on schedule and have the time to get what you want. Everyone wins, esecially the artist's work that is featured.
We hope we have pleased you with this cover choice. Till next time....